Experience: 3 14 years

Role Purpose:

Drive strategic growth, revenue and monetization for the Impact, Sponsorships & Activations business. Lead high-value integrated brand solutions, sponsorships, scalable IPs and strategic partnerships, moving the business beyond conventional media inventory towards differentiated, outcome-led solutions.

Key Responsibilities:

- Own ISA revenue, profitability and a robust pipeline of high-value opportunities across brands, categories and markets.
- Lead integrated solutions across Radio, RJs, Content, Digital, social media, Influencers, Events, IPs and Experiential.
- Develop and monetize sponsorship opportunities across festivals, concerts, awards, sports, entertainment, conclaves and digital properties.
- Create and commercialize differentiated, scalable Intellectual Properties based on consumer, cultural and market trends.
- Lead large-scale experiential and activation programmers across retail, corporate, colleges, communities, malls, markets and roadshows.
- Build strategic partnerships with brands, agencies, event companies, creators, influencers and platforms.
- Lead senior client pitches, negotiations and long-term relationships with CXOs, CMOs, marketing leaders and agencies.
- Lead cross-functional teams across Sales, Creative, Programming, Digital, Marketing and Events to ensure strong execution.
- Track revenue, profitability, conversion, campaign effectiveness and repeat business to strengthen future propositions.





Key Performance Indicators:

- ISA revenue & profitability | Sponsorship & activation revenue
- New / incremental business | Strategic account revenue
- Integrated solution conversion | Pipeline value & conversion
- IP creation & commercialization | Strategic partnerships
- Repeat / renewal business | Client retention
- Campaign effectiveness & measurable client outcomes

Required Skills & Competencies

- Strong media, advertising and brand-marketing understanding.
- Integrated brand-solution, sponsorship and partnership monetization expertise.
- Strong commercial / P&L; orientation and strategic business planning.
- Experience in experiential marketing and activation solutions.
- Proven IP development and commercialization capability.
- Excellent senior-level client management, negotiation, presentation and storytelling skills.
- Creative problem-solving, innovation, leadership and stakeholder management.
- Ability to manage complex, high-value, multi-stakeholder programmers.

Education & Experience

Graduate / Postgraduate in Marketing, Advertising, Media, Business Management or related discipline. 914 years of relevant experience in media, advertising, integrated brand solutions, sponsorships, experiential marketing, events or brand partnerships; experience leading large-scale sponsorships, IPs, integrated campaigns and strategic client relationships preferred.

📌 Key Account Managers, Manager Impact, Sponsorships & Activations (Bengaluru)
🏢 BIG FM
📍 Bengaluru