- Monitor the marketing budget and expenditure on key Brand and sports marketing initiatives
- Negotiate with vendors to get the best rates for procuring marketing collaterals
- Ensure timely vendor onboarding, PO release and invoice submission for all vendors
- Define track the targeted customer in terms of demographic psychographic profile
- Understand triggers influencing buying, buying process and shopping behavior
Develop Relationships with agency partners to build execute Communication Marketing plans
- Coordinate with mainline, digital, media, and creative agencies to ensure timely delivery of creative concepts.
- Proactively plan for the social media content calendar with the digital agency and set up a tracking system to monitor all content and feedback received on the medium.
- Ensure timely delivery of artworks and see through the execution of the same.
- Ensure productive Media Planning Buying
Customer engagement
- Plan the marketing Campaign Effectiveness
- Track consumer feedback and relay the same to the relevant teams
Build an Efficient Marketing Budget Execute on agreed Brand Objectives
- Define Brand Objectives in terms of salience in the target segment, footfalls into the store, consumer experience within the store and CRM
- Build Marketing Plans and Budget for executing on agreed objectives
- Innovate in marketing execution to build marketing cost efficiencies
Efficiency in marketing processes
- Agency Management
- Athlete Influencer management
- Timely execution of all marketing collaterals
- Timely Delivery of all merchandise to partners
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.