- Content Strategy & Planning
- Develop a transparent, platform-specific content strategy across Instagram, website and other digital channels.
- Build content pillars rooted in skincare education, product storytelling and brand philosophy.
- Ensure all content aligns with Auravedics tone
- natural, rooted and credible.
- Planning & Creative Coordination
- Create a detailed content calendar that balances education, engagement, and sales.
- Write clear, actionable briefs for designers, video editors, and creators.
- Manage the production workflow to ensure all assets are delivered on time and meet brand standards.
- Review and approve all creative work to ensure visual and narrative consistency.