- Identify and track construction projects from concept to execution stage.
- Drive product specifications and approvals to achieve conversion targets.
- Ensure MYK LATICRETE products are specified in key residential, commercial, industrial, and infrastructure projects.
- Monitor project tenders and specification compliance.
- Generate project opportunities and maintain a healthy project pipeline.
- Convert specifications into actual business and revenue generation.
- Promote premium and specialized MYK LATICRETE solutions.
Technical Promotion
- Conduct technical presentations and product demonstrations.
- Organize training programs for architects, contractors, and applicators.
- Support project stakeholders through regular site visits.
Cross-Functional Coordination
- Collaborate closely with Sales, Technical, and Marketing teams.
- Support project execution and key account management initiatives.
- Drive group specifications in coordination with MYK Arment.