Role & responsibilities

- Monitor customer, competitor, content, festival, cultural, and social media trends.
- Identify customer needs, concerns, purchase barriers, and emerging opportunities.
- Analyse VedaMandirs content to identify winning topics, formats, hooks, and engagement drivers.
- Track festivals, regional trends, creators, and relevant platform trends.
- Convert insights into actionable content and creative recommendations.
- Support paid acquisition with audience insights, messaging, hooks, and creative ideas.
- Support social media scheduling, publishing, community monitoring, and performance tracking.
- Prepare daily intelligence updates and weekly reports with clear actions.

Core expectation:
Observation Analysis Insight Recommendation Action

Preferred candidate profile





• Experience in digital marketing or performance marketing

• Experience in social listening

• Experience with competitor intelligence

• Experience in the devotional, spiritual, cultural or religious category

• Understanding of Hindu festivals and Indian cultural conversations

• Experience working with multilingual content teams

• Experience using social media management and analytics tools

• Familiarity with Meta Business Suite

• Familiarity with AI tools for research and content intelligence

• Basic understanding of paid social advertising

• North Indian Hindi Speaking state person is valuable to have but not must.

📌 Social Media Executive (Hyderabad)
🏢 Way2News
📍 Hyderabad