- Build new game testing playbook for mobile puzzle games
- Perform early testing of concepts to drive decision making around our pipeline of recent games
- Plan, execute, and scale paid UA campaigns across Meta Ads, Google App Campaigns, Unity Ads, Applovin, TikTok Ads, and other top-performing networks.
- Own the execution and optimization of campaigns with a sharp focus on ROAS, not just installs.
- Work closely with the design team to drive the creative testing (videos, playables, static) and identify winning concepts.
- Build processes to increase the efficiency of creative markketing teams
- Use AI tools to increase efficiency of the entire process
- Own the campaign analytics reporting. Analyze deep funnel metrics (Conversion rate, ARPU, LTV, retention) to double down on profitable cohorts.
- Collaborate with product, analytics, and design teams to align marketing strategies with game monetization and player engagement.
Requirements
- 5-8 years of hands-on Paid UA experience in conceptualizing executing campaigns across channels.
- Previous experience in Paid App marketing in mobilegaming industry
- Proven expertise in Meta Ads and Google Ads; experience with Unity Ads, AppLovin, and TikTok Ads is highly valued.
- Strong knowledge of MMPs (Singular, Adjust, AppsFlyer) and attribution best practices.
- Analytical mindset with fluency in Excel, CAC/LTV analysis.
- Experience running campaigns on both iOS (SKAN) and Android, navigating IDFA restrictions with confidence.
- Performance-first approach to creative testing-knowing what works and why
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.