Job Summary

We are looking for an experienced Social Media Manager to lead our digital presence, grow engaged online communities, and drive measurable business results across social media, paid advertising, SEO, ASO, and content marketing. You will develop data-driven strategies that increase brand awareness, user engagement, website traffic, and app downloads while ensuring a consistent brand experience across every digital touchpoint.

Responsibilities

- Develop and execute a comprehensive social media strategy across Instagram, Facebook, YouTube, LinkedIn, X (Twitter), Threads, and emerging platforms.
- Plan, create, schedule, and publish content calendars including posts, reels, stories, carousels, YouTube Shorts, and live sessions aligned with marketing objectives.
- Manage and optimize Meta Ads (Facebook & Instagram) and Google Ads campaigns across Search, Display, and YouTube to maximize awareness, engagement, and conversions.
- Build and engage online communities through proactive community management by responding to comments, messages, mentions, and user-generated content.
- Manage the company WordPress website including blog publishing, landing page optimization, plugin management, and website performance improvements.
- Implement on-page and technical SEO strategies including keyword research, metadata optimization, schema markup, internal linking, and page speed optimization.
- Execute App Store Optimization (ASO) by optimizing app titles, descriptions, keywords, screenshots, ratings, and reviews to improve organic visibility.




- Monitor and report social media performance metrics including reach, engagement, follower growth, CTR, conversion rates, ROAS, and campaign ROI.
- Stay updated with platform algorithm changes, emerging trends, and recent social media features to maintain competitive advantage.
- Collaborate with design, video, content, and influencer marketing teams to produce platform-optimized creative assets.
- Manage social media tools, advertising budgets, external vendors, and campaign performance reporting.

Requirements & Qualifications

- 5-7 years of professional experience in Social Media Management and Digital Marketing with proven growth results.
- Expert-level proficiency in Meta Business Suite, Meta Ads Manager, and Google Ads (Search, Display, and YouTube).
- Strong experience managing WordPress websites including content publishing, plugin management, basic customization, and SEO optimization.
- Solid understanding of Search Engine Optimization (SEO) and App Store Optimization (ASO) best practices.
- Proven experience managing and growing social media accounts with over 50K followers.
- Excellent content strategy, storytelling, and platform-specific copywriting skills.




- Strong analytical mindset with experience using marketing analytics and reporting platforms.
- Hands-on experience using social media scheduling and content management platforms.
- Strong understanding of paid advertising metrics including CPM, CPC, CPA, CTR, ROAS, and conversion tracking.
- Creative eye for visual storytelling with the ability to collaborate effectively with designers and video editors.
- Up-to-date knowledge of social media trends, platform algorithms, and digital marketing best practices.

Tools & Technologies

- Meta Business Suite
- Meta Ads Manager
- Google Ads
- Google Analytics 4 (GA4)
- Google Search Console
- WordPress
- Yoast SEO
- Rank Math SEO
- Hootsuite
- Buffer
- Sprout Social
- Canva
- CapCut
- Later
- Planoly
- SEMrush
- Ahrefs
- App Annie
- Sensor Tower
- Notion
- Google Sheets
- Bitly
- UTM Builder
- ChatGPT (Content Ideation)

Nice to Have

- Experience managing social media for fitness, health-tech, wellness, or lifestyle brands.
- Hands-on experience creating engaging video content including Reels, Shorts, and TikTok videos.
- Experience managing influencer collaborations and brand partnerships.
- Knowledge of social commerce, shoppable content, and conversion-focused social campaigns.
- Experience promoting podcasts, webinars, online events, or live streaming campaigns.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Social Media Manager (Bengaluru)
🏢 Fittbot
📍 Bengaluru