Job Summary

We are seeking a highly motivated and results-driven Events Marketing Manager to own and scale our presence and event marketing initiatives for the US market. This role will play a critical part in building brand awareness, generating demand, strengthening customer relationships, and supporting pipeline growth for our B2B SaaS product. The ideal candidate brings a blend of strategic thinking, creativity, solid execution skills, and data-driven marketing expertise, with deep experience in B2B SaaS in event execution.

Responsibilities

- Plan and execute high-impact B2B events, including trade shows, industry conferences, webinars, customer roundtables, roadshows, and partner events.
- Own end-to-end event management - concept, budgeting, logistics, promotion, execution, and post-event reporting. Collaborate with Sales and Partnerships teams to maximize lead generation, pipeline impact, and ROI from events.
- Manage vendor relationships, sponsorship negotiations, booth design, and event collateral.
- Lead event promotion strategy across email, website, and paid channels.
- Track event performance metrics including registrations, attendance, leads generated, and revenue influenced.

This position will report to the Chief Revenue Officer or assigned Manager within the Department.

Requirements

- Bachelor s degree in Marketing, Communications, Business,



or a related field.
- 8+ years of experience in B2B SaaS marketing with a strong focus on event marketing.
- Proven success in managing US-focused B2B marketing campaigns and events.
- Strong understanding of B2B buyer journeys, demand generation, and account-based marketing (ABM).
- Hands-on experience with tools such as HubSpot / Marketo, Salesforce, Hootsuite / Sprout, Google Analytics, LinkedIn Campaign Manager, and event platforms.
- Excellent written and verbal communication skills with a strong storytelling mindset.
- Strong project management, organizational, and execution capabilities.

Qualifications

- Experience marketing to mid-market and enterprise SaaS buyers.
- Familiarity with product-led growth (PLG) and high-growth startup environments.
- Experience managing US industry trade shows and SaaS conferences (e.g., SaaStr, Dreamforce, HubSpot INBOUND, etc.).
- Ability to work cross-functionally with sales, partnerships, product, and leadership teams.

Shift Timings

6.00 pm to 3.00 am IST (EST Time Zone)

Disclaimer: This job posting & Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Events Marketing Manager (India)
🏢 Astegic Infosoft
📍 India