We are looking for a Performance Marketing Specialist who can plan, execute, optimize, and scale paid marketing campaigns with a solid focus on measurable business outcomes. The ideal candidate should have hands-on experience managing paid acquisition campaigns, lead generation, campaign optimization, audience targeting, and performance analytics across platforms such as Google Ads and LinkedIn Ads.

You will work closely with the content, sales, and business teams to drive qualified traffic, leads, and business opportunities for our B2B SaaS and Healthcare technology solutions.

Key Responsibilities

Paid Marketing Campaign Management

- Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other relevant platforms.
- Develop campaign strategies based on business objectives, target audiences, buyer personas, and customer journeys.
- Manage campaigns across different stages of the marketing funnel awareness, consideration, lead generation, and conversion.
- Conduct keyword research, audience research, competitor analysis, and campaign planning.
- Develop and test different ad formats, creatives, messaging, landing pages, and calls-to-action.
- Monitor campaign performance and continuously optimize campaigns to improve results.

Lead Generation Acquisition

- Drive high-quality leads and relevant traffic through paid acquisition channels.
- Work with the sales team to understand lead quality and improve campaign targeting accordingly.
- Identify opportunities to improve CPL, CAC, ROAS, conversion rates, and overall campaign efficiency.
- Build and optimize lead-generation campaigns for B2B and SaaS audiences.




- Develop remarketing and retargeting strategies to improve conversions.

Analytics Performance Optimization

- Track and analyze campaign performance using relevant analytics and advertising platforms.
- Prepare regular performance reports with actionable insights and recommendations.
- Conduct A/B testing across creatives, audiences, messaging, landing pages, and campaigns.
- Identify underperforming campaigns and implement corrective strategies.
- Use data to make informed decisions around budget allocation and campaign optimization.

Collaboration Strategy

- Work closely with the content and creative team to develop high-performing ad creatives and messaging.
- Collaborate with sales and business teams to align marketing campaigns with revenue goals.
- Stay updated with changes in advertising platforms, targeting capabilities, industry trends, and performance marketing best practices.
- Explore new paid acquisition channels and opportunities for scalable growth.

What We're Looking For

- 25 years of hands-on experience in Performance Marketing / Paid Media / Digital Acquisition.
- Strong experience managing Google Ads and LinkedIn Ads campaigns.
- Experience in B2B lead generation, preferably for SaaS, technology, or Healthcare technology companies.




- Strong understanding of paid search, paid social, remarketing, retargeting, and conversion optimization.
- Experience with campaign analytics and performance metrics such as CPL, CPA, CAC, ROAS, CTR, CPC, and conversion rate.
- Strong analytical and data-driven approach to marketing.
- Experience with Google Analytics/GA4, Google Tag Manager, Looker Studio, or similar analytics tools is preferred.
- Good understanding of landing pages, conversion funnels, lead nurturing, and marketing attribution.
- Strong experimentation and problem-solving mindset.
- Ability to manage multiple campaigns and budgets independently.

Good to Have

- Experience in Healthcare SaaS, B2B SaaS, or technology marketing.
- Google Ads and/or Meta Ads certifications.
- Experience with LinkedIn Campaign Manager.
- Experience with CRM and marketing automation platforms.
- Understanding of SEO and content marketing.
- Experience working with international markets, particularly the US market.

What Success Looks Like

- Consistently generating qualified leads through paid marketing.
- Improving campaign efficiency and reducing acquisition costs.
- Increasing conversion rates through continuous testing and optimization.
- Building scalable paid acquisition campaigns.
- Providing clear, data-backed insights to improve marketing and business performance.

Disclaimer: This job posting & Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Performance Marketing Specialist (Sahibzada Ajit Singh Nagar)
🏢 BlueBash Consulting
📍 Sahibzada Ajit Singh Nagar