Google Ads Performance Marketing Specialist

Marketing | Full-Time| Focus Market: USA

About Xoxoday

Xoxoday is a SaaS fintech platform that helps businesses manage rewards, incentives, payouts, and benefits at scale. Our products - Plum, Empuls, and Compass - are used by 3,700+ enterprises across 100+ countries to motivate employees, customers, and channel partners.

About the Role

Were looking for a hands-on Google Ads Performance Marketing Specialist to plan, execute, and optimize paid search campaigns targeting the USA market. Youll own campaign performance end-to-end - from keyword strategy and ad copy to landing page optimization and reporting - and will be expected to use AI tools to work faster and smarter.

Key Responsibilities

- Plan, set up, and manage Google Ads campaigns (Search, Performance Max, Display) for the USA market.
- Conduct keyword research and build/refine keyword strategy to maximize relevance and ROI.
- Write and test ad copies aligned with campaign goals and audience intent.
- Collaborate with design/web teams to optimize landing pages for conversion.
- Monitor budgets, bids, and Quality Score to improve CPA/ROAS.
- Use AI tools (e.g., for ad copy generation, keyword clustering, campaign insights) to improve speed and output quality.
- Track, analyze, and report on campaign performance using Google Ads, GA4, and related analytics tools.
- A/B test ad creatives,



bidding strategies, and landing pages to continuously improve results.

What Were Looking For

- Minimum 6 months of hands-on experience managing Google Ads campaigns.
- Solid understanding of Google Ads account structure, campaign types, and bidding strategies.
- Working knowledge of keyword research tools and techniques.
- Ability to write compelling, conversion-focused ad copy.
- Basic understanding of landing page optimization and CRO principles.
- Comfort using AI tools to support campaign planning, copywriting, or analysis.
- Proficiency with Google Ads, Google Analytics (GA4), and Excel/Sheets for reporting.
- Prior exposure to running campaigns for the US market is a strong plus.
- Solid analytical mindset with attention to detail.

Good to Have

- Google Ads certification.
- Experience with SaaS, fintech, or B2B campaigns.
- Familiarity with tools like SEMrush, Ahrefs, or Looker Studio.

Interested candidates can apply with their resume and a brief note on Google Ads campaigns theyve managed.

Required Skills

google ads performance marketing

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Google Ads Performance Marketing Specialist (Bengaluru)
🏢 Xoxoday
📍 Bengaluru