job Responsibilities(JR) Actionable Acquisition and Value Build Up

- Work on CA NAV Enablers and catchment for acquisition of Current Accounts
- Acquisition of 6 Self Sourced Current Accounts (LG=LC) on monthly basis
- Acquisition of NAV AMB of Rs 10 Lac in Metro / Rs 7.5 Lac in Non Metro location on monthly basis. Ensure overall value enhancement from the self sourced customer
- Achievement of new acquisition value and number plan for retail current accounts for the branch. (responsibility on recent acquisition plans/product mix etc. will be basis the acquisition model)
- Cross Sell 3 Retail Asset per month
- Cross Sell Business Asset (LAP,EEG,BBG,ECG)/ Business Loan worth Rs 25 Lakhs per month

Current Account Quality & Hygiene

- Responsible for quality of Self sourced Accounts
- AQB maintenance in self sourced accounts
- Maintain quality benchmarks for Activation / balance maintenance / Digital Activation & Family Banking.
- Responsible to ensure Customer On-boarding/Process Adherence/Supervisory Reviews/Joint Calls, with adherence to Bank policies and guidelines such as KYC & AML/reduction of FTNR
- Understanding the customer business and prepare customer profiler




- Maintain continuous customer engagement through customer visits / contacts and proactive resolution of customer issues / queries.

Product and Market Penetration

- Focusing on Profile-based selling’ approach, for cross - sell of value added products/services
- acquisition of new to bank liability customer– through Enablers / referrals / Catchment Visits
- Support catchment profiling for the branch for CA potential with the help of branch / sales team
- Regular conduct activities in catchment area for lead generation for current accounts , have joint activities with other Asset departments for lead generation.

Customer Engagement

- Engaging with Self Sourced Customers to increase balances and Product Penetration

Digitalization

- Activating self sourced customers on Digital Platforms – CBX/E-Net/Net-Banking/Mobile Banking / Payment Gateway / ME / CMS / BillPay
- Ensure 75% of Self sourced accounts are digitally active

Operations

- Ensure forms are filled properly and processes within TAT

📌 Branch Sales Manager (Indore)
🏢 HDFC Bank
📍 Indore