Digital Marketing Executive

Experience: 3–5 Years
Employment Type: Full-time
Department: Marketing / Digital Marketing
Location: Greater Noida , West

Job Summary

We are looking for a results-driven Digital Marketing skilled with 3–5 years of experience to develop, execute, and optimize digital marketing campaigns across multiple channels. The ideal candidate should have strong hands-on experience in SEO, SEM/PPC, social media marketing, content marketing, lead generation, analytics, and campaign optimization.

Key Responsibilities

- Develop and execute comprehensive digital marketing strategies aligned with business goals.
- Manage SEO activities, including keyword research, on-page/off-page optimization, technical SEO, and performance tracking.
- Plan, launch, and optimize Google Ads, Meta Ads, and other paid advertising campaigns.
- Manage social media channels and develop strategies to improve reach, engagement, and conversions.
- Plan and execute lead-generation and performance marketing campaigns.
- Coordinate with content, design, sales, and development teams to execute campaigns effectively.
- Monitor website traffic, leads, conversions, ROI, and other key performance indicators.
- Use Google Analytics, Google Search Console, Google Ads Manager, Meta Business Suite, and other marketing tools.
- Create regular reports and provide actionable insights based on campaign performance.
- Conduct competitor, market, and audience research to identify new growth opportunities.
- Develop and manage email marketing, remarketing, and customer-engagement campaigns.
- Stay updated with the latest digital marketing trends,



algorithm changes, tools, and best practices.
- Continuously test and optimize campaigns to improve CPL, CPA, ROAS, conversion rate, and overall ROI.

Required Skills

- 3–5 years of hands-on experience in Digital Marketing.
- Strong knowledge of SEO, SEM/PPC, Social Media Marketing, and Performance Marketing.
- Experience managing Google Ads and Meta Ads campaigns.
- Good understanding of Google Analytics/GA4 and Google Search Console.
- Experience with keyword research and SEO tools such as SEMrush, Ahrefs, or similar platforms.
- Strong analytical and data-driven approach.
- Good understanding of conversion optimization and lead-generation funnels.
- Excellent communication, presentation, and project-management skills.
- Ability to manage multiple campaigns and meet deadlines.
- Basic understanding of HTML/CSS and website/CMS platforms is an advantage.

Preferred Qualifications

- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Google Ads / Analytics certifications are an advantage.
- Experience in B2B or B2C digital marketing, depending on the business.
- Proven track record of improving organic traffic, leads, conversions, or advertising ROI.

Key Performance Indicators (KPIs)

- Website traffic and organic growth
- Qualified leads and conversions
- Cost per lead (CPL) / Cost per acquisition (CPA)
- ROAS and campaign ROI
- Search engine rankings
- Social media engagement and growth
- Website conversion rate
- Overall digital marketing revenue contribution

Pay: ₹300,000.00 - ₹500,000.00 per year

Work Location: In person

📌 Digital Marketing Specialist (India)
🏢 Techostinger India Private
📍 India