ARORA ENGINEERING WORKS

Building Nation, Building Future

JOB DESCRIPTION

Sales Coordinator

Role Overview

Focus: Sales process discipline & accountability

The Sales Coordinator is the backbone of the sales engine. This role ensures that every lead is tracked, every hot chance is escalated on time, and the entire sales pipeline operates with zero leakage. The person in this role converts sales chaos into a predictable, repeatable, and scalable system.

Key ResponsibilitiesDaily Operations

Task

Details

Lead Distribution

Distribute leads daily to the appointment setter based on priority, geography, and capacity.

Hot Lead Escalation

Ensure hot leads are connected with the closer within 24 hours of qualification.

Real-Time Tracking

Track and update the Hot Leads sheet in real time with status, notes, and next actions.

Weekly & Monthly Operations

Task

Details

Weekly Review Meetings

Conduct weekly sales review meetings (EM meetings) to analyse pipeline health and bottlenecks.

Performance Dashboards

Maintain performance dashboards tracking key metrics like lead response time, conversion rates, and pipeline velocity.

CRM Handover

Ensure smooth handover from closer to CRM with complete documentation and follow-up tasks.

Management Reporting

Send weekly sales performance report to management with actionable insights and recommendations.

Key Performance Indicators (KPIs)

KPI

Target

Zero Lead Leakage





100% of leads tracked and assigned

Hot Lead Response Time

Within 24 hours

Dashboard Accuracy

100% real-time accuracy

Management Reporting

Weekly report delivered on time, every time

Key Traits Required

- High organisational discipline and attention to detail
- Strong follow-up discipline (never lets things fall through cracks)
- High EQ and communication skills
- Process-oriented mindset (builds systems, not just tasks)
- Proficiency in Excel and CRM tools
- Comfortable speaking with business owners and decision-makers
- Minimum 2 years of experience in sales coordination or sales operations
- B2B / high-ticket / consultative selling experience preferred

Ideal Background

- Proven target achievement record in a sales support or coordination role
- Experience working with CRM platforms (Salesforce, HubSpot, Zoho, or similar)
- Experience in building or maintaining sales dashboards and reports
- Background in B2B, industrial, or manufacturing sales is a strong plus

In One Line

This person ensures that no lead is lost, no opportunity is delayed, and the sales machine runs like clockwork.

Reporting Structure

Reports to: Chief Operating Officer

Works closely with: Appointment Setters, Sales Closers, Management

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Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Sales Co-ordinator (India)
🏢 Arora Engineering Works
📍 India