About the Role:

We are looking for a Performance Marketing Specialist who can independently plan, execute, monitor, and optimize paid advertising campaigns for our digital marketing clients.

The ideal candidate should have hands-on experience with Meta Ads and Google Ads and a robust understanding of lead generation, campaign optimization, audience targeting, and performance reporting.

Key Responsibilities:

- Plan and execute paid advertising campaigns for clients across Meta (Facebook & Instagram) and Google Ads.
- Understand client business goals and convert them into effective advertising strategies.
- Conduct audience, competitor, and keyword research.
- Set up campaigns, ad sets, targeting, budgets, bidding, and conversion tracking.
- Monitor campaign performance regularly and optimize campaigns to improve results.
- Analyze key metrics such as CPL, CPA, CTR, CPC, Conversion Rate and ROAS.
- Conduct A/B testing of audiences, creatives, ad copies, and landing pages.
- Manage lead-generation, website traffic, remarketing, and conversion campaigns.
- Coordinate with the content/design team to communicate creative requirements.
- Prepare regular campaign performance reports and provide actionable insights.
- Identify underperforming campaigns and take corrective action.
- Stay updated with changes in Meta Ads, Google Ads, targeting, policies,



and digital advertising trends.
- Manage advertising budgets responsibly and focus on achieving measurable client results.

Requirements:

- 2–4 years of hands-on experience in Performance Marketing / Paid Advertising.
- Strong practical knowledge of Meta Ads Manager and Google Ads.
- Experience handling campaigns for multiple clients will be preferred.
- Good understanding of lead generation and conversion-focused advertising.
- Knowledge of Google Analytics/GA4, Meta Pixel, conversion tracking and remarketing.
- Strong analytical and problem-solving skills.
- Ability to interpret campaign data and make optimization decisions.
- Good communication and reporting skills.
- Ability to work independently and take ownership of campaign performance.

What We Expect:

We are looking for someone who doesn't just "run ads", but understands the complete performance marketing cycle:

Business Goal → Strategy → Campaign → Leads/Sales → Analysis → Optimization → Results

If you are confident in handling paid campaigns and enjoy working with data, strategy, and measurable results, we'd love to hear from you.

Apply Now and join Hiray Media & Technology Pvt. Ltd.

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Performance Marketing Specialist (India)
🏢 Hiray Media and Technology
📍 India