Digital Marketing Specialist

Job Type: Full-time
Experience: 1–3 Years
Location: [Dehradun / On-site / Hybrid]
Salary: ₹10,000 – ₹25,000 per month, based on experience and skills

About the Role

We are looking for a Digital Marketing Specialist who can plan, execute, and optimize digital marketing campaigns across multiple platforms. The ideal candidate should have hands-on experience in SEO, Social Media Marketing, Google Ads, Meta Ads, content strategy, and analytics.

You will be responsible for managing digital campaigns, improving online visibility, generating leads, and helping clients/businesses achieve measurable growth.

Key Responsibilities

- Develop and execute digital marketing strategies for clients and company projects.
- Manage Google Ads and Meta Ads campaigns, including setup, targeting, optimization, and performance tracking.
- Conduct SEO activities including keyword research, on-page SEO, technical SEO, link building, and SEO audits.
- Manage and grow social media platforms such as Instagram, Facebook, LinkedIn, and YouTube.
- Create and execute monthly social media and content strategies.
- Coordinate with graphic designers, video editors, and content creators for marketing campaigns.
- Monitor campaign performance, including CPC, CPL, CTR, conversions, ROAS, traffic, and engagement.
- Analyze Google Analytics, Search Console, Meta Ads Manager, and Google Ads data.
- Prepare performance reports and provide actionable recommendations.
- Conduct competitor and market research.
- Stay updated with the latest digital marketing trends, algorithms, tools, and advertising policies.
- Work with the website development team to improve landing pages,



conversion rates, and overall website performance.
- Manage multiple projects and meet campaign deadlines.

Required Skills

- Strong understanding of Digital Marketing fundamentals.
- Hands-on knowledge of SEO and SEM.
- Experience with Google Ads and Meta Ads Manager.
- Good understanding of social media marketing and content marketing.
- Knowledge of Google Analytics and Google Search Console.
- Basic understanding of website structure, HTML/CSS, and landing-page optimization is a plus.
- Good analytical and problem-solving skills.
- Excellent communication and presentation skills.
- Ability to work independently and manage multiple projects.

Preferred Qualifications

- Bachelor's degree in Marketing, Digital Marketing, Business, Computer Applications, or a related field.
- Google Ads / Analytics certifications are a plus.
- Agency experience or experience managing multiple client accounts will be preferred.
- Candidates with a proven portfolio or measurable campaign results will have an advantage.

What We Offer

- Opportunity to work on real client projects and campaigns.
- Exposure to SEO, paid advertising, social media, branding, and web projects.
- Learning and professional growth opportunities.
- Performance-based growth and incentives.
- Cooperative and creative work environment.

How to Apply

Interested candidates can apply through Indeed or directly on Whatsapp +91-XXXXXXXXXX ( Ayush Saini, Product Manager) with their updated resume and portfolio/work samples. Candidates should mention their experience with Google Ads, Meta Ads, SEO, and social media marketing.

Pay: ₹10,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (India)
🏢 nextep solution
📍 India