JOB DESCRIPTION: PR & Brand Manager

Designation PR & Brand Manager

Organization The GIBS GROUP : AYAI

Location Bannerghatta Road, Bengaluru

Reporting To Chairman & Managing Director (CMD), The GIBS Group

Employment Type Full-Time

Website http://riteshgoyal.in http://thegibsgroup.com

Purpose

The PR & Brand Manager will be responsible for building, enhancing, and protecting the brand equity of The GIBS Group and its flagship initiative AYAI – Approach Yourself to Approach Infinity. This role requires a strategic communications professional who can craft and execute public relations strategies, manage media relationships, and position Mr. Ritesh Goyal as a thought leader in the leadership and personal transformation space. The incumbent will drive brand visibility, reputation management, and strategic partnerships to establish AYAI as the premier leadership program for leaders, entrepreneurs, celebrities, and star icons.

Organization Overview

The GIBS GROUP is a premier business conglomerate with a strong presence in education and real estate. AYAI – Approach Yourself to Approach Infinity is the flagship leadership and personal transformation initiative conceptualized and led by Mr. Ritesh Goyal, Chairman & Managing Director of The GIBS Group. Designed exclusively for leaders, entrepreneurs, celebrities, and star icons, AYAI is a high-impact program that empowers individuals to unlock their infinite potential and achieve extraordinary success.

Key Responsibilities

A. Brand Strategy & Management

- Develop and execute brand strategy for AYAI and The GIBS Group.
- Define brand positioning, messaging, and voice across all channels.
- Ensure brand consistency across digital, print, events, and partnerships.
- Conduct brand audits and competitor analysis.
- Build brand architecture and maintain brand guidelines.

B. Public Relations & Media Management





- Design and implement PR plans to generate positive media coverage.
- Build and maintain relationships with national and international media, journalists, and influencers.
- Act as primary media spokesperson and PR contact.
- Draft press releases, media kits, statements, and thought leadership articles.
- Secure media placements in leading publications (print, digital, broadcast, podcasts).
- Manage crisis communication and reputation management.
- Coordinate interviews, press conferences, and media interactions for Mr. Ritesh Goyal.

C. Thought Leadership & Executive Positioning

- Position Mr. Ritesh Goyal as a leading voice in leadership development and entrepreneurship.
- Secure speaking opportunities at prestigious conferences and forums.
- Manage presence on platforms like TEDx, Economic Times, Forbes, YourStory.
- Develop op-eds, white papers, articles, and keynote scripts aligned with AYAI philosophy.

D. Digital Brand Presence & Reputation Management

- Guide digital content strategy for brand consistency across LinkedIn, Instagram, YouTube.
- Monitor online reputation and brand perception.
- Collaborate with Content Creator for integrated PR and digital messaging.
- Track brand metrics, media mentions, share of voice, and sentiment.

E. Strategic Partnerships & Events

- Forge partnerships with premium brands, institutions, media houses, and event organizers.
- Lead PR and branding for AYAI events, retreats, and exclusive gatherings.




- Manage event branding, media coverage, and post-event PR.
- Collaborate with influencers, celebrities, and industry leaders for brand amplification.

F. Internal & Stakeholder Communication

- Develop internal communication strategies to align employees and stakeholders with brand vision.
- Prepare communication materials for investors, partners, and key stakeholders.

Qualifications & Requirements

Education: Bachelor's / Masters degree in PR, Mass Communication, Journalism, Marketing, Business Administration, or related field.. PR/Corporate Communications certification is an advantage.

Experience: 3–8 years in PR, corporate communications, or brand management in a leadership role. Experience with C-suite executives, luxury brands, or education/leadership development sector is highly desirable. Agency experience is a plus.

PR & Media Skills: Proven track record of securing media coverage in top-tier publications. Strong media network. Excellent press release writing, media pitching, and storytelling skills. Crisis communication expertise.

Brand Skills: Deep understanding of brand strategy, positioning, and identity development. Experience in building premium/luxury brands.

Digital & Analytical Skills: Proficiency in media monitoring tools, social media analytics, and PR measurement platforms. Understanding of digital marketing trends. Strong command of MS Office Suite.

Soft Skills: Strategic thinker, exceptional communication skills, highly organized, strong negotiation abilities, capable of managing multiple projects and working under pressure.

Personal Attributes: Professional demeanor, high emotional intelligence, discreet, proactive, results-driven. Deep interest in leadership development and the AYAI philosophy. Cooperative team player.

📌 PR & Brand Manager (India)
🏢 GIBS Business School
📍 India