Key Responsibilities (15 Core Areas):

1. Enterprise CRO Strategy Leadership

Develop and implement full-funnel CRO strategies across:

- Product pages
- Category pages
- Checkout flows
- Mobile journeys
- Campaign landing pages
- Focus on revenue growth, AOV uplift, and conversion acceleration.

2. UI/UX Department Leadership

Lead the UI/UX team to:

- Design conversion-focused user journeys
- Improve usability, clarity, and trust signals
- Balance aesthetics with performance
- Standardize design systems across clients
- Ensure UX decisions are backed by behavioral data.

3. Customer Journey Architecture

Map and optimize:

Awareness Consideration Purchase

- Retention journeys
- Omnichannel experience flows
- Cross-device continuity
- Eliminate friction points in high-value retail journeys.

4. Experimentation & Testing Program Ownership

Build and scale an experimentation framework:

- Hypothesis-driven testing roadmap
- A/B & multivariate testing
- Segmentation-based personalization
- Statistical validity and reporting discipline

5. Retail & Category Intelligence

Deep understanding of:

- Electronics, fashion, beauty, lifestyle, etc.
- Category-specific buyer psychology
- High-ticket vs impulse purchase behavior
- Seasonal and promotional dynamics
- Apply retail context to optimization decisions.

6. Ecommerce Platform Expertise

Hands-on experience optimizing:

- Magento / Adobe Commerce
- Shopify Plus
- Headless commerce
- PWA storefronts
- Understand platform constraints and performance impact.

7. Web & Product Analytics Leadership

Own analytics ecosystem including:

- GA4
- Adobe Analytics
- Heatmaps & session recording tools
- Funnel analysis
- Cohort & retention tracking
- Translate data into business decisions.

8. Martech Ecosystem Architecture

Oversee integration of:

- CDPs
- Personalization engines
- A/B testing tools
- CRM systems
- Attribution models
- Marketing automation platforms
- Ensure seamless data flow across systems.





9. Personalization & Segmentation Strategy

Develop personalization frameworks:

- Behavioral segmentation
- Audience clustering
- Dynamic content delivery
- Product recommendations
- Focus on increasing LTV and AOV.

10. Performance & UX Technical Alignment

Collaborate with development teams to:

- Improve Core Web Vitals
- Reduce friction in checkout
- Optimize mobile performance
- Implement UX improvements without technical debt

11. Conversion-Focused Design Systems

Establish scalable:

- Design standards
- Testing frameworks
- CRO playbooks
- Conversion benchmarks
- Create repeatable growth systems.

12. Client Leadership & Strategic Advisory

Engage directly with enterprise clients:

- Present CRO roadmaps
- Justify strategy & experimentation
- Communicate KPIs clearly
- Defend optimization decisions with data
- Act as a trusted growth advisor.

13. Revenue Impact & ROI Ownership

Be accountable for:

- Conversion rate improvement
- Revenue per visitor
- AOV increase
- Cart abandonment reduction
- Funnel efficiency
- Tie CRO efforts to bottom-line outcomes.

14. Cross-Functional Alignment

Work closely with:

- SEO
- Performance marketing
- Content teams
- Sales & Account Managers
- Development teams
- Ensure holistic growth execution.

15. Innovation & Future-Readiness

Stay ahead in:

- AI-driven personalization
- Generative AI optimization
- Predictive behavior modeling
- Headless commerce trends
- Emerging UX standards
- Build future-ready retail growth frameworks.

Required Skills & Qualifications:

- 7-10 years experience in CRO, UX, or digital optimization
- Proven leadership in eCommerce growth environments
- Strong retail and category understanding
- Deep knowledge of buyer psychology & behavioral science
- Experience managing UI/UX & analytics teams
- Solid presentation & enterprise client-facing capabilities
- Expertise in experimentation & statistical analysis
- Martech stack familiarity (CDP, personalization, automation)

📌 Senior Manager – CRO & Digital Experience (India)
🏢 Codilar Technologies
📍 India