We are not looking for someone to make more content.
We are looking for someone who can make better content.

Diamond Atelier is a New York–headquartered lab-grown diamond company with operations across New York, Mumbai, Delhi, and Surat.

Diamond Forest is our diamond jewelry brand in New York.

We are building an ambitious in-house creative operation around the brand, and we're looking for an Assistant Creative Director who can help take the work from good to exceptional.

Someone who looks at a campaign and asks:

Why does this look like this?
Could the frame be stronger?
Could the styling be more unexpected?
Could the light tell more of the story?
Could the edit have more tension?
Could we make this feel like a world instead of an advertisement?
If you think like that, keep reading.

THE ROLE

You will work across concept, art direction, photography, film, styling, social content and campaign production.
This is not a desk-only creative role.
You will be involved in the work — developing ideas, building references, preparing shoots, working with the production team, being on set, reviewing footage, challenging executions and helping take the final output to a significantly higher level.
We want someone who can take a creative thought from:

“What if we did this?”
to:
“This is exactly how we're going to make it.”

WHAT YOU'LL DO

Creative Direction
Develop concepts that go beyond conventional jewelry advertising
Translate abstract ideas into clear visual executions
Build moodboards, reference decks, shot concepts,



styling directions and visual treatments
Push concepts until they have a distinct point of view
Develop ideas for campaigns, social films, editorials, product stories and brand storytelling

Art Direction & Production
Participate in pre-production from concept through execution
Work closely with photographers, cinematographers, stylists, set designers, editors and production teams
Help define composition, camera language, styling, props, locations, movement and overall visual treatment
Be deeply involved on set — not watching from the sidelines
Know when something is working and, more importantly, when it isn't
Help solve creative problems in real time
Review selects, edits and final outputs and push them further

Content
Develop ideas for Instagram, campaigns, website, launch content and brand films
Understand the difference between content that fills a feed and content that builds a luxury brand
Help create a recognizable visual language across stills and motion
Think in sequences, narratives, visual hooks and storytelling — not just individual posts
Find new ways to make jewelry feel desirable, emotional and culturally relevant

Creative Standards
Study the best work coming out of global luxury, fashion, jewelry, beauty and culture
Bring current visual references and creative thinking into the team
Challenge predictable ideas and executions
Maintain a high bar for composition, styling, lighting, typography, editing and overall visual quality
Help ensure every piece of communication feels intentional and unmistakably Diamond Forest

📌 Assistant Creative Director (Mumbai)
🏢 Diamond Atelier
📍 Mumbai