OverviewRole: Senior Manager – Paid Media (Performance)Experience: 3–5 YearsLocation: IndiaWorking Hours: Starting at 10:00 AM for 8.5 hours / 12:00 PM for 8.5 hoursCollaborate closely with the India Account Lead and Planning Manager to develop and execute performance marketing campaigns.Paid Media StrategyDevelop integrated paid media strategies aligned with client business and marketing objectives.Create performance marketing plans across platforms such as Google Ads, Meta, LinkedIn, and other paid media channels.Define audience strategies, campaign structures, bidding approaches, and budget allocation.Identify growth opportunities through testing, automation, and audience expansion.Campaign ManagementPlan, launch, monitor, and optimize Paid Search and Paid Social campaigns.Continuously improve campaign performance metrics including ROAS, CPA, CPL, CAC, CTR, and conversion rates.Manage campaign budgets,



pacing, forecasting, and spend reconciliation.Conduct A/B testing for creatives, ad copies, audiences, landing pages, and bidding strategies.Performance AnalyticsAnalyze campaign performance using GA4, platform dashboards, Looker Studio, and reporting tools.Prepare weekly, monthly, and quarterly performance reports with actionable insights.Monitor attribution, conversion tracking, pixels, tags, and event implementation.Recommend optimization opportunities based on data analysis and business goals.Client ManagementSupport campaigns during performance reviews (weekly, quarterly, half-yearly, etc.).Understand client KPIs and proactively recommend real-time optimization opportunities.

📌 Senior Manager - Paid Media (Maharashtra)
🏢 dentsu India
📍 Maharashtra