Job Description:

Territory Sales Manager - Cables

Job Summary

We are seeking a dynamic and results-oriented Territory Sales Manager - Cables to drive sales growth, expand market presence, and strengthen channel partnerships within the assigned territory. The incumbent will be responsible for achieving sales targets, developing dealer and distributor networks, managing key customer relationships, and generating business from projects, contractors, OEMs, and industrial clients.

Key Responsibilities

Sales & Business Development

- Achieve monthly, quarterly, and annual sales targets for cable products.
- Identify and develop recent business opportunities across Residential, Commercial, Industrial, and Infrastructure segments.
- Drive market penetration and increase product visibility within the assigned territory.
- Generate new leads and convert opportunities into business growth.

Channel Management

- Appoint, manage, and strengthen distributors and dealer networks.
- Ensure product availability and stock management across channels.
- Monitor channel partner performance and implement growth initiatives.
- Conduct dealer meets, promotional activities, and product awareness programs.

Customer Relationship Management

- Develop strong relationships with contractors, consultants, builders, architects, EPC contractors, OEMs, and industrial customers.




- Provide product demonstrations and technical support to customers.
- Address customer concerns and ensure timely resolution of issues.

Project Sales

- Identify and track upcoming projects within the territory.
- Coordinate with consultants, contractors, and project stakeholders to secure specifications and approvals.
- Drive project-based sales and ensure successful conversion of opportunities.

Market Intelligence

- Monitor competitor activities, pricing trends, and market developments.
- Gather customer feedback and provide insights to management for business planning.
- Identify emerging market opportunities and recommend strategies for growth.

Collections & Receivables

- Ensure timely collections and maintain healthy receivables.
- Monitor credit limits and outstanding payments of customers and channel partners.
- Coordinate with finance and operations teams for smooth order execution.

Reporting & MIS

- Prepare sales forecasts, monthly business reports, and market intelligence reports.
- Maintain accurate records of customer visits, opportunities, and sales performance.
- Update CRM and sales management systems regularly.

Qualifications

- Bachelor's Degree in Engineering, Electrical, Business Administration, Marketing, or a related field.
- MBA.

📌 Territory Sales Manager - Cables - Kolkata (West Bengal)
🏢 Aditya Birla Group
📍 West Bengal