Role Summary

Responsible for planning and executing the marketing communication strategy to strengthen the L&T; Valves brand, enhance customer engagement, and ensure consistent communication across all internal and external channels.

Key Responsibilities / Accountabilities

- Develop and implement brand and marketing communication strategies aligned with business objectives.
- Ensure consistent application of L&T; brand guidelines across all marketing and communication materials.
- Plan and execute advertising, digital marketing, social media, website, SEO, and promotional campaigns.
- Develop marketing content including brochures, newsletters, videos, case studies, presentations, and other communication collateral.
- Manage customer and internal communications through newsletters, email campaigns, and corporate announcements.
- Organize branding and communication support for exhibitions,



customer events, sales conferences, and corporate events.
- Build and maintain relationships with media agencies, creative partners, and other external stakeholders.
- Manage the Marketing Communications budget and monitor campaign effectiveness through analytics and ROI.
- Conduct market research and competitor analysis to support branding and communication initiatives.
- Monitor media coverage, maintain marketing MIS, and provide periodic reports to management.
- Coordinate with cross-functional teams to ensure timely execution of marketing communication activities.
- Continuously identify opportunities to enhance brand visibility, customer engagement, and digital presence.

📌 Manager - Marcom (Chennai)
🏢 Larsen and Toubro
📍 Chennai