Description

- Develop and own the overall IT content strategy aligned with business, brand, marketing, and revenue objectives.

- Build and manage the annual and quarterly editorial/content calendar across multiple channels.

- Lead the creation of high-quality content including:

- Thought-leadership articles and blogs

- Whitepapers, eBooks, and research reports

- Case studies and customer stories

- Website and landing-page content

- Executive and LinkedIn content

- Email/newsletter content

- Webinars, podcasts, videos, and other multimedia formats

- Translate complex IT concepts into accessible, differentiated, and engaging narratives.

- Establish the company's point of view and thought leadership on areas such as AI, cloud, cybersecurity, enterprise applications, data, infrastructure, and digital transformation.

- Work closely with Product, Sales, Marketing, Engineering, IT SMEs, and senior leadership to identify content opportunities.

- Develop content that supports the full buyer journey, from awareness and demand generation through consideration and conversion.

- Lead SEO-driven content strategy, including topic research, keyword strategy, content optimisation, and organic-growth initiatives.

- Use analytics and audience insights to measure content performance and continuously improve the content portfolio.

- Define content KPIs and report on metrics such as traffic, engagement, organic visibility, leads,



pipeline influence, and conversion.

- Build, manage, and mentor internal content teams, agencies, freelancers, and subject-matter contributors.

- Establish editorial standards, governance, tone of voice, quality benchmarks, and content-production processes.

- Ensure all content is accurate, credible, original, brand-consistent, and aligned with relevant compliance requirements.

- Explore and implement AI-assisted content workflows while maintaining solid human editorial oversight and quality.

Required Qualifications

- Bachelor's or Master's degree in Marketing, Communications, Journalism, English, Technology, or a related field.

- 10+ years of experience in content, editorial, content marketing, or technology communications, with significant leadership experience.

- Strong understanding of the IT/technology ecosystem and enterprise technology audiences.

- Demonstrated experience developing and executing successful content strategies.

- Excellent writing, editing, storytelling, and communication skills.

- Experience managing content teams and external agencies/vendors.

- Strong understanding of SEO, content distribution, digital marketing, and analytics.

- Ability to work effectively with technical SMEs and senior executives.

- Strong project management and stakeholder-management capabilities.

📌 Head of Content (Mumbai Suburban)
🏢 Essar Global Fund
📍 Mumbai Suburban