Job Description:

Job Description

Position: Area Sales Manager (ASM) – Retail Unsecured Salaried
Location: Tirupati, Andhra Pradesh
Department: Sales
Business: Retail Unsecured – Salaried Segment
Reporting To: Regional Sales Manager

Job Summary

We are looking for a result-oriented Area Sales Manager to drive the Retail Unsecured Salaried business in Tirupati. The role will be responsible for achieving sales and disbursement targets, managing the sales team, acquiring salaried customers, developing the local market, and ensuring quality business in line with company policies.

Key Responsibilities

- Drive monthly, quarterly, and annual sales and disbursement targets for the assigned area.
- Lead, manage, and motivate the sales team to achieve individual and overall business targets.
- Drive acquisition of salaried customers through direct sales, corporate tie-ups, references, and market activities.
- Identify and develop relationships with companies, institutions, and organizations to generate quality leads.
- Build and maintain strong relationships with customers and key market stakeholders.
- Monitor daily sales activities, lead generation, conversions, and team productivity.
- Conduct regular field visits and support the team in customer acquisition and closures.
- Recruit, train, coach, and develop sales team members.
- Ensure quality sourcing, proper KYC/documentation, and adherence to credit and company policies.
- Coordinate with Credit, Operations, and other internal teams for smooth application processing and disbursement.




- Track competitor activities, market trends, and customer requirements to identify new business opportunities.
- Monitor portfolio quality and ensure responsible sourcing practices.
- Prepare and share regular business performance reports with the reporting manager.

Candidate Profile

- 3–7 years of experience in BFSI, retail lending, personal loans, consumer finance, or related sales roles.
- Experience in unsecured salaried lending will be preferred.
- Prior experience managing a field/direct sales team is an advantage.
- Solid knowledge of the Tirupati market and surrounding areas.
- Proven track record of achieving sales targets.
- Strong communication, negotiation, relationship-management, and leadership skills.
- Good understanding of salaried customer acquisition and corporate/market sourcing.
- Willingness to undertake regular field visits.
- Graduate in any discipline; MBA/PGDM in Sales or Marketing will be an advantage.

Key Performance Indicators

- Monthly business and disbursement achievement.
- Quality customer acquisition.
- Team productivity and target achievement.
- Lead generation and conversion ratio.
- Corporate tie-ups and market penetration.
- Portfolio quality and process adherence.
- Team recruitment, retention, and productivity.

Preferred Candidate

Candidates with strong local market knowledge, experience in retail unsecured salaried products, good corporate relationships, and a proven record of managing sales teams will be preferred.

📌 ASM_Area Sales Manager_Retail-Unsecured salaried_Tirupati (Tirupati)
🏢 Aditya Birla Group
📍 Tirupati