Job Title: Senior Associate – Creative Content & copywriter

Location: Bangalore | Experience: 1–3 years

About : Deconstruct is a science-backed skincare brand focused on transparent, effective formulations. Built for today's informed consumers, we simplify skincare with ingredient-led products and honest communication.
Role Overview: We're looking for a sharp, versatile Senior Associate to drive content and copywriting across performance marketing, influencer campaigns, and social media. You will write scripts, ad copy, and CRM content that convert, while ensuring every piece of content stays true to brand voice and quality standards.
Key Responsibilities:
Performance & Influencer Content
Write and optimize performance marketing scripts for influencer-led campaigns, focusing on hook retention, CTR, and engagement
Support end-to-end creative development for influencer collaborations — scripts, visual briefs, and shot references for creators
Use performance insights and creative testing to refine hooks and formats, driving continuous optimization
Copywriting & Content Production
Create conversion-focused copy for static ads, performance ads, Meta ad creatives, carousels, and CRM communication
Write reel scripts, WhatsApp journey copies, and customer communication across touchpoints
Craft copy for marketplaces, catalogues, A+ content, and PDPs
Quality & Consistency
Perform content quality checks (QC) to ensure accuracy, consistency, and brand alignment




Maintain a consistent brand voice across all channels and formats
Refine tone, structure, and readability before final delivery
Cross-functional Collaboration
Collaborate with design, marketing, and cross-functional teams to develop and execute campaigns
Coordinate with photography, editing, and production teams to meet timelines
Research brand tonality, competitors, and target audiences to craft relevant messaging
What You Own:
Copy quality and consistency across ad, social, and CRM content
Script development for influencer and performance campaigns
Content QC and brand voice alignment
Timely delivery in coordination with cross-functional teams
Skills Required:
Strong copywriting craft across performance ads, influencer scripts, and social media
Comfort with CRM communication, microcopy, and video scriptwriting
Sharp eye for editorial quality, proofreading, and brand consistency
Good communication and cross-functional collaboration skills
Experience with Meta Ads/performance marketing content is a plus
Non-Negotiables:
Fluency in English, Hindi, and at least one South Indian regional language (Tamil, Telugu, Kannada, or Malayalam) is mandatory
Prior experience in a Digital-First / D2C brand (not agency or traditional media) is mandatory
Hands-on experience writing for performance-driven, fast-paced content environments
Proven experience writing influencer hooks/scripts, with a robust understanding of what drives scroll-stopping, high-retention opening lines

📌 Creative Copywriter (Bengaluru)
🏢 Deconstruct
📍 Bengaluru