Job Purpose:
Own the end‑to‑end digital product vision, strategy, and roadmap for KFC Apps, Web, and Kiosks across 12 markets. Drive digital revenue growth and customer experience excellence across owned and non‑owned channels. Act as the single‑point owner for digital product performance, ensuring scale, consistency, and governance. Embed consumer‑led design and data‑driven decision‑making into all digital product initiatives.

Key Responsibilities:
Product Strategy & Delivery
- Define and execute the digital product roadmap aligned to business and brand priorities
- Ensure on‑time rollout and adoption of current digital assets across markets
- Balance global standardization with local market needs

Revenue & Performance Ownership
- Own digital revenue targets, conversion metrics, and growth KPIs
- Improve conversion rate, average cheque, and user engagement across platforms
- Optimize owned and non‑owned digital touchpoints to support overall sales strategy

Customer Experience & Optimization
- Lead consumer‑led experience design, prototyping, and experimentation




- Drive continuous optimization of apps, web, and kiosks through A/B testing
- Ensure delivery of consistent, high‑quality digital experiences across markets

Data, Insights & Reporting
- Deliver actionable digital insights to Marketing, Operations, and Business teams
- Publish weekly performance reports vs targets to track revenue, traffic, and adoption
- Use insights to improve campaign effectiveness, menu mix, promotions, and loyalty outcomes

Stakeholder & Vendor Management
- Lead cross‑functional collaboration with Product, Tech, Design, Marketing, and Operations
- Manage external vendors and technology partners to ensure quality and timely delivery

Education
- B.Tech / MBA from Tier‑I institute

Experience
- 12–15 years in Digital Product Management / eCommerce
- 2–3 years in a Product Head / Product Lead role within Tier‑1 FoodTech or eCommerce
- Direct ownership of USD 100M+ digital revenue streams
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