Job Description – Digital Marketing Manager
Company: Airline Prep School (ALPS)
Location: Mumbai / Pune
Employment Type: Full-Time
Department: Marketing
Experience: 2-3 years in Digital Marketing
About Airline Prep School
Airline Prep School (ALPS) is a leading aviation training institute focused on preparing aspiring pilots and cabin crew for successful careers in the aviation industry. We are looking for a results-driven Digital Marketing Manager to lead our digital growth, performance marketing, organic visibility, and social media strategy.
Role Overview
The Digital Marketing Manager will be responsible for planning, executing, managing, and optimising ALPS's complete digital marketing ecosystem.
The ideal candidate should have strong hands-on expertise in Meta Ads, Google Ads, SEO, AEO, GEO, Generative AI optimisation, social media, LinkedIn, content strategy, analytics, and lead generation.
The role requires someone who can combine performance marketing with robust organic growth and content strategy, while continuously adapting to changes in search engines, AI platforms,



and digital consumer behaviour.
Key Responsibilities1. Performance Marketing
Plan, launch, manage, and optimise Meta Ads campaigns across Facebook and Instagram.
Manage Google Ads, including Search, Display, YouTube, Performance Max, and remarketing campaigns.
Develop lead-generation strategies focused on CPL, lead quality, conversion rate, and ROAS.
Conduct audience research, segmentation, A/B testing, retargeting, and funnel optimisation.
Monitor campaign performance and allocate budgets based on ROI.
Build and optimise landing-page and conversion funnels.
Track and analyse lead quality from campaigns through the sales funnel.
2. SEO & Organic Growth
Develop and execute a comprehensive SEO strategy for ALPS.
Conduct keyword research, competitor analysis, technical SEO, on-page SEO, and off-page SEO.
Optimise website pages, blogs, course pages, landing pages, metadata, internal linking, and

📌 Digital Marketing Manager (Mumbai)
🏢 Airline Prep School
📍 Mumbai