About the job
TinyPal helps parents navigate child development with tools and content grounded in real developmental science. We’re a small, rapid-moving team building for a niche but deeply engaged audience: parents in the US who care about doing right by their kids and want a trustworthy companion for that journey.
Why this role exists
We’re looking for a growth marketer who can own paid acquisition end-to-end — strategy, execution, measurement, and iteration across Meta, Google Ads, and TikTok — for a US parenting audience in a category that rewards patience and craft over quick wins. This is a full-funnel role: you’ll build the journey that takes someone from first hearing about TinyPal to becoming an engaged, paying user, with messaging that earns trust before it asks for anything.
What you’ll own
Channel strategy: Own campaign structures across Meta, Google Ads, and TikTok tailored to US parents, spanning the full funnel from awareness to conversion.
Creative and messaging strategy: Brief and iterate on content that builds trust and category understanding,
distinct from bottom-funnel conversion creative.
Budget management and pacing: Manage and allocate spend across channels with a clear point of view on how to sequence budgets across the funnel.
Measurement and reporting: Define the right KPIs at each funnel stage and build a reliable reporting model the team can trust to guide decisions.
Testing roadmap: Drive disciplined experimentation across audiences, creative, placements, and bidding strategies, with clear documentation of results and takeaways.
Cross-functional collaboration: Partner closely with product and content teams to ensure paid campaigns reflect what genuinely resonates with parents.
What we’re looking for
3+ years of experience running paid acquisition across Meta, Google Ads, and TikTok, ideally for a consumer mobile app.
Deep understanding of US consumer audiences, especially parents.
Experience building full-funnel campaigns for categ
📌 Head of Growth (India)
🏢 TinyPal
📍 India