Manager, Brand Marketing, Digital Business
Location: Mumbai| Function: SonyLIV | Reports to: Head of Marketing

Purpose
Design and deploy marketing strategy and plans by leveraging consumer insights, market analytics and innovation to increase consumer base, grow market share and penetration, create brand identity, and lead strategic partnership & alliances leading to higher viewership and engagement for international regions.

Key Responsibilities
Marketing Strategy
Examine competition performance and recent entrant activities, analyze historic trends in brand performance, interpret changing consumer/ user behavior, and study changes in digital landscape across all the markets
Marketing and brand campaign planning
Prepare a performance marketing plan for specific properties and campaigns which are aligned to the overall marketing objectives
Define performance criteria & type of engagement, determining budgets and negotiating with the partner for optimum costing in favor of the organization
Use PR to drive the business objectives for the project/campaign




Managing brand and social media
Translate the brand goals and positioning into executable brand plans based on the go-to market strategy
Create a marketing plan for defined target audience and customize the overall communication through impactful creatives and ensure the execution of the same
Analyze the effectiveness of the brand plans and make appropriate changes to align with the overall objectives
Monitor the execution of the social media plan and ensure a positive brand image of the property across all media assets
Utilizing analytics
Work with the analytics and research team and use insights to shape up the marketing plan

Key Metrics
Growth & Reach: Consumer/subscriber growth, Market share and penetration, Viewership growth for the platform, Engagement rate (time spent, sessions, repeat viewership)
Campaign Performance: Reach, impressions, and engagement across marketing campaigns, Cost efficiency: CPA, ROI/ROAS

📌 Manager Brand Marketing (Mumbai)
🏢 Sony Pictures Networks India
📍 Mumbai