VariableWork builds technology platforms that connect businesses and households with India's informal workforce. JeevikaSetu, our flagship voice-first marketplace, brings supply and demand together in one structured digital platform, enabling households, RWAs, small and medium businesses and larger employers to find and hire verified workers. Workers, whom we call Setu Partners, onboard by speaking in Hindi, build a verified trust record they own, pay nothing for life and keep 100% of what they earn. Clients pay a transparent all-in platform fee. Reliability and dignity are built into the product rather than promised around it.

Role Summary
The Territory Sales & Onboarding Specialist will be the primary on-ground driver of JeevikaSetu's adoption on both sides of the marketplace. The role covers building relationships with RWAs and housing societies, acquiring SME and corporate clients who hire gig and informal workers, developing business and channel partnerships, onboarding households and Setu Partners onto the platform,



and executing hyperlocal marketing such as kiosk activity and canopy campaigns. This is a high-ownership, field-intensive, suited to a self-starter who is equally comfortable opening a business account, sitting across from an RWA committee, and being accountable for measurable adoption and revenue targets.
Key Responsibilities
Community and household demand (Setu Clients)
• Build and manage solid working relationships with RWAs, housing societies and community associations to secure access, buy-in and ongoing partnership for the JeevikaSetu rollout.
• Drive end-to-end onboarding of households onto the platform, explaining the value proposition, addressing concerns, and ensuring smooth activation and adoption.
SME and business client acquisition
• Identify, pitch and close SME clients across the assigned territory: beauty salons and spas, clinics and diagnostic centres, gyms and studios, restaurants and cloud kitchens, retail stores, offices and c

📌 Territory Sales (Ghaziabad)
🏢 VariableWork™
📍 Ghaziabad