27 Aug
|
Blend
|
Hyderabad
Company Description:
Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients. For more information, visit www.blend360.com.
Job Description:
We are seeking a Senior Campaign Data Analyst with solid Python and SQL skills to support our Digital Prospects Marketing / Campaign Operations Retainer. The ideal candidate will be responsible for analyzing large campaign datasets, developing actionable insights, and supporting campaign strategy through audience analysis and performance reporting.
Experience working in big data environments and exposure to marketing campaign audience building and complex campaign analysis to support performance & strategy discussions.
Key Responsibilities:
Campaign Data Analysis & Insights
Perform advanced data analysis using Python and SQL to support digital marketing campaigns, campaign operations, and performance optimization.
Analyze customer, prospect, audience, and campaign data to identify trends, opportunities, anomalies, and actionable insights.
Conduct complex campaign performance analyses to support marketing strategy, optimization, and business decision-making.
Develop a strong understanding of business objectives, audience strategies, campaign requirements, and underlying data mappings to ensure accurate execution and reporting.
Campaign Operations & Audience Management
Own end-to-end campaign operations, from audience selection and campaign setup through execution, validation, and repor
📌 Senior Campaign Data (Hyderabad)
🏢 Blend
📍 Hyderabad