Job Location : Koramangala, Bangalore

This chance may not be the right fit if you’re looking for an office-based role focused on strategy and desk work. We’re looking for someone who enjoys getting close to the consumer, understanding them firsthand, and being actively involved in bringing ideas to life.

About MAS Foods
MAS Foods has been building South Indian food and beverage brands since 1970, starting with India's first instant Badam beverage mix. We are the drink mix of choice for caterers across South India, and we are now building the household side of the brand. Our core range today is Badam Drink Mix, Gulab Jamun Mix and Rose & Kesar Pista, sold across four channels: Wholesale, HoReCa, Supermarkets and Kirana.

Why this role exists
Tamil Nadu is our home market and our strongest one. We are the badam drink mix of choice for caterers across the state, and our mature markets — Madurai, Salem, Trichy and Coimbatore — carry the bulk of our sales. That position is now under direct competitive attack on trade margin, credit terms and consumer offers.




This role owns defending and growing that base, market by market and outlet by outlet. It is a feet-on-street job. You will be in wholesale markets, kirana stores and caterer kitchens most of the month.

What you will own
1. Trade activation across Tamil Nadu
Own the full activation calendar: CDU placement, danglers, posters, shelf strips, store name boards, lamp pole and outdoor branding, T-shirt and merchandise programmes, and secondary visibility. Named store lists, hard dates, and measured offtake against control stores — not just deployment counts.
2. Wholesale and retail market understanding
Run structured wholesale and retail surveys across your districts. Size each market properly: outlet universe, category offtake, MAS share, competitor share. Maintain a live tracker on competitor MRP, landing price, trade margin, schemes and consumer offers.
3. Competitive defence
Competitors are buying trade with hi

📌 Assistant Marketing Manager (Bengaluru)
🏢 MĀS Foods
📍 Bengaluru