Media Planner – Vzy
Function: Marketing / Media
Brand: Vzy – App & TV
Reports to: Head of Marketing
Location: Noida
Employment Type: Full-time
About the Role
Vzy is building one entertainment brand across Vzy App and Vzy TV, and media will play a critical role in how we build the brand, acquire consumers and scale our propositions.
We are looking for a Media Planner with 3–4 years of experience who can bring media thinking closer to the business rather than leaving it entirely with agencies.
This is not a media coordination role. The person should understand audiences, platforms, media behaviour and measurement well enough to independently evaluate a media recommendation, challenge an agency plan and help build the right media mix for a campaign.
The role will work closely with Brand, Growth, Performance Marketing, Research and agency partners across both Vzy App and Vzy TV.
What You Will Own
Media Planning & Strategy
Build media plans for Vzy App and Vzy TV across brand launches, product campaigns, content moments and tactical initiatives.
Translate campaign objectives and consumer cohorts into clear media strategies.
Recommend the right mix of channels based on the consumer journey rather than following standard media templates.
Help determine the role of each medium across awareness, consideration, traffic, app acquisition and conversion.
Build integrated media approaches across TV, digital video, social, OTT/CTV, search, display, outdoor and other relevant platforms.
Work closely with Brand and Growth teams to ensure media strategy supports the larger business and communication objective.
Digital & Performance Media
Have a robust working understanding of digital media platforms including Google, Meta, YouTube and programmatic ecosystems.
Understand key acquisition and digital metrics including impressions, reach, frequency, CPM, CPC, CPV, CTR, CPI, CAC and conversion.
Work closely with the performance marketing team to understand what is driving installs, subscr
📌 Media Planning Manager (Noida)
🏢 VZY
📍 Noida