Role Purpose
Drive and deliver the annual India marketing plan, translating brands,
commercial and loyalty priorities into locally relevant marketing activities
that strengthen awareness, consideration and revenue performance. Lead marketing
campaigns, partnerships, social localization, agency management and stakeholder
engagement to support India’s growth ambitions.
Key Accountabilities
* Develop and implement the annual India Marketing Plan, detailing objectives,
strategies, tactics and measurement frameworks aligned to commercial, brand
and loyalty priorities.
* Lead the development and execution of integrated marketing campaigns across
India, including Masterbrand, Stay Brands, tactical campaigns, destination
marketing and priority commercial initiatives.
* Lead India social media strategy and content planning, ensuring always-on
engagement and alignment to brand priorities.
* Manage agency partners responsible for creative development, content
creation, campaign execution and production; ensuring quality, efficiency and
cost effectiveness.
* Monitor campaign performance,
consolidate learnings and optimize future
activity through data-driven decision making.
* Manage project budgets, forecasts and reporting to ensure effective
deployment of marketing investment.
* Lead and coach the Campaigns & Social Specialist to develop capability and
maintain high-quality execution.
Educational Attainment:
* Bachelor’s or Master’s Degree in Marketing, Business, Communications or
related discipline.
Critical Expertise & Experience:
* 8-10 years progressive experience in marketing, campaign management and brand
communications.
* Travel and/or Hotel Industry experience preferred.
* Expertise and demonstrated understanding across a wide area of marketing
disciplines i.e. marketing planning, communications, loyalty programs &
partnerships, channel management, social & PR.
* Robust understanding of India consumer behaviors, digital ecosystem and media
landscape.
* Exper
📌 Marketing Manager (Gurugram)
🏢 IHG
📍 Gurugram