Key Responsibilities
Plan and execute ATL and BTL marketing activities.
Develop and coordinate marketing campaigns as per business requirements.
Coordinate with the CRM and Pre-Sales teams for marketing-generated leads.
Conduct market research and identify relevant market opportunities.
Coordinate with external marketing agencies and vendors.
Plan and coordinate events and promotional activities.
Manage marketing activities within the approved budget.
Support lead generation initiatives through various marketing channels.
Work towards improving brand engagement and visibility.
Coordinate with internal teams for effective execution of marketing campaigns.
Monitor campaign performance and maintain relevant MIS and reports.
Track marketing activities, expenses and outcomes.
Prepare regular reports and updates for management.
Undertake other marketing-related responsibilities as assigned.
Required Skills




Strong knowledge of ATL & BTL marketing.
Good understanding of marketing campaigns and lead-generation activities.
Robust coordination and communication skills.
Experience in handling agencies and vendors.
Good analytical and market-research skills.
Budget management and planning skills.
Good knowledge of MIS and reporting.
Ability to coordinate with CRM, Pre-Sales and Sales teams.
Strong execution and follow-up skills.
Good presentation and interpersonal skills.
Preferred Profile
Graduate with 4–7 years of relevant marketing experience.
Candidates with experience in the real estate / property sector will be preferred.
Should be capable of independently coordinating multiple marketing activities and stakeholders.

📌 Digital Marketing Executive (Pune)
🏢 Rama Group India
📍 Pune