Key Result Areas

Supporting Actions

Strategy creation & implementation

To steer strategic path for the SME LAP business, encourage customer segmentation and needs assessment, determine the size and potential profitability of large clients and plan product offerings accordingly basis respective regions.
To implement business strategies that are aligned with the overall goals of the NBFC and SME business
Enhance relationships with heads of Syndication Desks / DCM Teams of Banks, NBFCs & IPCs to ensure showcasing of all deals.
Form partnerships with key stakeholders like PE funds, Real estate advisory companies, real estate consultancy, banks and other NBFC, marquee consultants and other real estate professional organizations, ex-bankers etc in the real estate sector
To analyze high potential business areas, and assess the potential within Group companies
To steer increase in fee-based income activities, including cross-selling initiatives
Create brand differentiation through faster TAT & cutting-edge solutions which meet internal risk parameters as well




To interact and engage with various recognized industry bodies, forums for various sectors to create awareness and visibility of the structured and customized product offerings by SME LAP SME team

Structuring of deal to meet the internal ABCL risk parameters and Customer requirement

Structuring of deal as per internal parameters and customer requirements.
Nuanced understanding of risk and return.
Developing sales team which is well versed with ABCL risk parameters and market dynamics to suit the requirements of all stake holders

To promote talent development and develop human resources

To conduct various internal and external training programs and knowledge sessions for Cluster heads and business analyst to make them aware about evolving business models of various sectors, key risk and key business opportunities, key lenders & competitors present in the market place in all these sectors and how can we differentiat

📌 Regional Sales Head (India)
🏢 Aditya Birla Capital
📍 India