We’re looking for an experienced freelance creative/copywriter to develop a robust brand tagline and advertising concept for an upcoming brand campaign.
Company Description LAL is a beloved Indian brand that offers mithai, namkeen, and cookies designed for everyday enjoyment as well as festive gifting. Its products range from soft, ghee-rich Mysore Pak and classic Soan Papdi to savory snacks and indulgent cookies, all crafted using authentic recipes and high-quality ingredients.
LAL’s vision of making regional flavors travel across India has grown into a brand trusted by families, travelers, and gifters across the country. All products are 100% vegetarian, ideal for gifting and travel, and are available PAN India. LAL is built around a simple idea: the joy of eating good food,
any day of the week.
What we need
Develop 3–5 distinct creative territories
Create compelling master tagline options
Develop a solid ad/DVC concept around the selected route
Translate the idea into a clear campaign thought/story
Bring a fresh, consumer-first perspective with strong storytelling
Ideal profile
3+ years of experience in advertising/creative
Robust experience in brand campaigns, taglines & DVC/TVC concepts
FMCG, food, lifestyle or consumer-brand experience preferred
Strong portfolio of campaign-led work
Ability to think strategically as well as creatively