We are looking for a Digital Marketing Specialist who has robust hands-on experience in Meta Ads (Facebook & Instagram) and understands how to plan, launch, optimize, and scale performance marketing campaigns.
The ideal candidate should be comfortable working with lead-generation campaigns, analyzing campaign performance, testing creatives and audiences, and continuously improving campaign ROI.
Key Responsibilities1. Meta Ads – Primary Responsibility
Plan, create, launch, manage, and optimize Facebook & Instagram advertising campaigns.
Manage campaigns for Lead Generation, Website Conversions, WhatsApp, Traffic, Engagement, and Sales.
Develop campaign structures based on client objectives, target audience, budget, and industry.
Create and manage Campaigns, Ad Sets, and Ads within Meta Ads Manager.
Conduct audience research and create:
Custom Audiences
Lookalike Audiences
Retargeting Audiences
Interest/Behaviour-based audiences
Monitor campaign performance and optimize campaigns based on CPL, CPA, CTR, CPC, CPM, ROAS, Conversion Rate, and other relevant metrics.




Perform A/B testing for creatives, ad copies, audiences, placements, offers, and campaign structures.
Identify underperforming campaigns/ad sets/ads and take corrective actions.
Scale winning campaigns while maintaining efficiency and lead quality.
Monitor frequency, audience saturation, learning phase, and campaign performance.
Work closely with the creative team to provide requirements for ad creatives, videos, reels, banners, and ad copies.
Develop effective ad copy, headlines, primary text, CTAs, and campaign messaging.
Set up and monitor Meta Pixel, Events, Conversions API, and conversion tracking where required.
Troubleshoot common Meta Ads issues related to:
Ad disapprovals
Account restrictions
Pixel/events
WhatsApp integration
Facebook Page/Instagram account connections
Tracking and conversion issues
Business Manager/Ads Manager setup
2. Google Ads – Additional Responsibility
Experience with Google Ad

📌 Digital Marketing Specialist (Ahmedabad)
🏢 PCUBE SOFTECHS
📍 Ahmedabad