KEY RESPONSIBILITIES
Plan, execute, and optimize paid advertising campaigns across Zepto, Blinkit, Instamart, BigBasket, and other marketplace platforms.
Manage and optimize advertising budgets to achieve maximum ROAS, sales growth, and profitability.
Monitor daily campaign performance, including sales, traffic, conversions, CAC, ROAS, bids, placements, and revenue contribution.
Optimize bids, keywords, targeting, placements, creatives, and campaign structures based on performance data.
Coordinate with platform Advertisement Account Managers to improve visibility, campaign performance, and promotional opportunities.
Identify growth opportunities through promotions, recent ad formats, product visibility initiatives, and category opportunities.
Work closely with Sales, Marketing, Product, and Category teams for launches, offers, and promotional campaigns.
Prepare weekly and monthly performance reports with actionable insights and recommendations.
Ensure advertising activities are aligned with revenue targets, business objectives, and profitability goals.
Track marketplace and quick-commerce advertising trends and implement relevant best practices and recent opportunities.

KEY REQUIREMENTS




2–5+ years of hands-on experience in Performance Marketing, E-commerce Advertising, Marketplace Advertising, or Quick Commerce Advertising.
Proven experience managing advertising campaigns on platforms such as Zepto, Blinkit, Instamart, BigBasket, Myntra, Meta, Google, or other marketplace platforms.
Strong understanding of PPC, ROAS Optimization, CAC, CRO, customer acquisition, retention, and sales funnel management.
Hands-on experience in campaign optimization, budget management, bid optimization, and performance analysis.
Experience coordinating with marketplace/platform account managers and external stakeholders.
Robust analytical skills with the ability to make data-driven campaign decisions.
Proficiency in Microsoft Excel and/or Google Sheets.
Strong communication, presentation, reporting, and stakeholder management skills.
Ability to manage multiple campaigns, budgets, platforms, and priorities simultaneously.
Proven track record of driving measurable sales growth through digital/marketplace advertising.
Experience with marketplace analytics and advertising dashboards will be an added advantage.

📌 Performance Marketer Ecommerce Ahmedabad
🏢 Tech System Solutions
📍 Ahmedabad