About the Role:

We are looking for a Performance Marketing Specialist who can strategize, execute, and optimize paid marketing campaigns across digital platforms. The ideal candidate should have a solid understanding of the marketing funnel, ensuring that campaigns drive high-quality leads and convert them effectively. This role requires expertise in digital advertising, audience targeting, and data-driven decision-making to maximize ROI.

Key Responsibilities:Performance Marketing & Campaign Optimization:
Plan, execute, and manage Google Ads, Meta Ads, LinkedIn Ads, and other digital campaigns.
Develop and implement data-driven strategies to improve campaign performance and lead quality.
Optimize ad creatives, landing pages, and audience targeting through A/B testing and performance analysis.
Track and analyze CPC, CPA, ROAS, and conversion rates to ensure efficient budget allocation.
Set up and monitor Google Analytics, Facebook Pixel, and other tracking tools for in-depth insights.

End-to-End Lead Management & Conversion:
Identify and strategically nurture leads throughout the marketing funnel.
Develop an effective process for starting, managing, and closing marketing-driven deals.




Align campaigns with business goals to ensure that marketing efforts contribute to measurable growth.
Collaborate with cross-functional teams to optimize lead conversion strategies.

Key Requirements:
2+ years of experience in performance marketing and digital advertising.
Hands-on experience with Google Ads, Facebook/Meta Ads, LinkedIn Ads, and SEO/SEM strategies.
Strong understanding of lead generation, conversion optimization, and closing marketing-driven deals.
Proficiency in Google Analytics, Facebook Business Manager, and CRM tools.
Ability to strategically nurture leads and drive successful campaign conversions.
Excellent problem-solving, communication, and analytical skills.
International audience: understanding of global & regional audiences. Experience with UK-based businesses specifically advantageous.

Job Types: Full-time, Permanent

Pay: ₹40,000.00 per month

Perks:
Adaptable schedule
Paid sick time
Paid time off

Application Question(s):
Will you be able to reliably commute to Sector 67 Gurugram?

Experience:
PPC Campaign Management: 2 years (Required)

Language:
English (Required)

Work Location: In person

📌 Performance Marketer Gurugram
🏢 Mirasphere Digital
📍 Gurugram