A Digital Marketing Manager strategizes and oversees online campaigns to boost brand awareness, generate leads, and drive revenue. They manage budgets, analyze performance metrics, and lead teams in SEO/SEM, email marketing, and social media. [1, 2, 3, 4]Key Responsibilities
Campaign Strategy: Plan and execute integrated digital campaigns across Google, Meta (Facebook/Instagram), and LinkedIn.
Performance Marketing: Optimize ad spend, track conversion rates, and manage Cost Per Lead (CPL) to maximize Return on Ad Spend (ROAS).
Analytics & Reporting: Use tools like Google Analytics and Search Console to measure traffic and evaluate KPIs.
Team Leadership: Coordinate with content creators, web developers, and designers to ensure cohesive brand messaging. [1, 2, 3]

Expected Skills & Qualifications
Experience: Typically 2 to 5+ years of proven,



hands-on experience in performance marketing and lead generation.
Technical Knowledge: Solid command of SEO/SEM, email marketing software, and CRM tools.
Certifications: Google Ads, Meta Blueprint, and Google Analytics certifications are highly advantageous. [1]
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Pay: ₹18,000.00 - ₹22,000.00 per month

Work Location: In person

📌 Digital Marketing Manager Kochi (India)
🏢 THREESTAR ENTERPRISES
📍 India