JOB ROLE

Handling Consumer Research & Advance Projects

JOB RESPONSIBILITY
Planning, execution & reporting of consumer studies
Detect any market opportunities enabling recent product introduction in order to achieve company’s sales target.
Market trend analysis, price positioning study & primary & secondary data analysis
Conversion of consumer’s voice to technical needs & assessment
Analyzing trends in Global and Indian market, Consumer latent need understanding to support short term & long term product proposals
Building up product concepts in line with MSIL plan & competition approach

COMPETENCY REQUIRMENTS

TECHNICAL / FUNCTIONAL

BASIC UNDERSTANDING OF
Automotive industry, vehicle segments, Indian customers understanding and competition scenario.
Model development process / Timelines.
Expertise in MS office [PowerPoint, Word, Excel] Tools




Tools for consumer research

BEHAVIOURAL
Excellent presentation & communication skills
Self-driven, eager to learn and result-oriented.
Well organized, highly motivated and able to work cross functionally.
Valuable problem-solving and analytical skills
Managing & working with CFT
Multi-tasking skills

SPECIFIC EXPERTISE FOR FUNCTIONAL AREA

BASIC KNOWLEDGE OF
Emerging Trends in Product, body type, technology, design etc.
Vehicles segmentation understanding, Data analytics, Consumer voice translation to technical parameters.
Excellent presentation & communication skills

EDUCATIONAL BACKGROUND

BE / B.Tech/ M Tech with MINIMUM 60% marks or Equivalent

📌 Dm/mgr Consumer Research & Advance Study Projects Gurugram
🏢 Maruti Suzuki India
📍 Gurugram