Role Overview

We are looking for a Digital Marketing Head who can lead the entire digital marketing team while personally running Google Ads hands-on — not just overseeing it, but executing it.

Key Responsibilities

Google Ads & Performance Marketing (Hands-on)
End-to-end setup, optimization, and scaling of Search, Display, Performance Max, YouTube, and App campaigns
Own budget planning, bid strategy, and ROAS/CPA targets
Manage Meta Ads, LinkedIn Ads, and RCS/WhatsApp marketing as well

Team Leadership
Lead digital marketing executives, content, and design team members
Set team KPIs, run weekly reviews, and drive performance accountability
Coordinate with freelancers/agencies as needed

All-Vertical Marketing Knowledge
SEO & organic growth
Content & social media strategy
Email/WhatsApp/CRM & retention campaigns
Website/landing page CRO
Analytics & reporting (GA4, Ads Manager dashboards)

Strategy




Own the quarterly/annual marketing plan and budget allocation
Identify and explore current growth channels
Align closely with Sales/Product teams
Present performance reports to leadership

Requirements
5–8+ years of digital marketing experience, including 2–3 years in a team lead/managerial role
Robust hands-on expertise in Google Ads (certification preferred)
Working knowledge of Meta Ads, SEO, content, CRM, and analytics tools
Experience managing a team of 3+ people
Comfortable with data-driven decision-making and reporting
Solid communication and stakeholder management skills

Good to Have
Experience in fintech/lending or D2C/e-commerce industry
Experience with marketing automation tools
Track record of scaling a team from scratch

Pay: ₹50,000.00 - ₹90,000.00 per month

Work Location: In person

📌 Digital Marketing Head Janakpuri
🏢 Ad Grow Media
📍 Janakpuri