Digital Marketing Executive – B2B Lead Generation

Company: U J Software & Solutions
Location: Mumbai
Experience: 1–3 Years
Salary: ₹25,000 – ₹35,000 per month
Employment: Full-time

About U J Software & Solutions

U J Software & Solutions is an IT Software & Solutions company providing Tally, Cloud Solutions, ERPNext, Payroll & HRMS, CRM and other business software solutions to businesses.

We are looking for a Digital Marketing Executive who can help us generate quality B2B leads and grow our online presence.

Key Responsibilities
Plan and execute digital marketing campaigns for B2B software products.
Generate qualified leads through Google Ads, Meta Ads, LinkedIn and other digital channels.
Manage and optimize Google Ads and Meta Ads campaigns.
Work on SEO to improve website rankings and organic traffic.
Develop lead-generation campaigns and landing pages.
Manage LinkedIn and other social media platforms.
Plan and execute email marketing campaigns.
Track leads, conversions, CPL and campaign performance.
Coordinate with the sales team to improve lead quality and conversion.
Prepare regular digital marketing performance reports.
Research competitors, keywords, target industries and current lead-generation opportunities.

Required Skills

Must Have:
Google Ads
Meta Ads




B2B Lead Generation
SEO
LinkedIn Marketing
Email Marketing
Google Analytics / Search Console
Basic landing page knowledge
Good analytical and communication skills

Positive to Have:
Canva
WordPress
Marketing automation
CRM experience

Important

We are not looking for someone whose work is limited to social media posting or Canva designing.

The candidate should have a robust interest in lead generation and measurable business results.

Key Performance Indicators

The candidate will be evaluated on:
Qualified leads generated
Cost per qualified lead
Website enquiries
Demo enquiries
Campaign ROI
Organic traffic growth
Lead-to-demo conversion

Who Should Apply?

Candidates with 1–3 years of hands-on digital marketing experience, especially those who have previously generated leads for:
IT / Software companies
SaaS companies
B2B businesses
Accounting / ERP software
HR / Payroll software
Cloud services

will be preferred.

Salary: ₹25,000 – ₹35,000/month depending on experience and skills.

Location: Mumbai

Job Type: Full time

Apply Now: Send your CV through Apna.

Pay: ₹10,230.48 - ₹34,061.12 per month

Work Location: In person

📌 Digital Marketing Executive –b Lead Generation Bhandup (India)
🏢 U J Software & Solutions
📍 India