Senior Manager-Brand, Social Media & Content (MAX@Home)
Function: Marketing
Location: Delhi NCR
Reporting To: Head – Marketing / Business Head, MAX@Home
Experience: 8–12 years
Industry Preference: Healthcare, Media or other consumer-facing businesses
Role Purpose
The role will be responsible for defining what MAX@Home stands for, how the brand speaks, what it talks about and how it builds trust with patients, caregivers, families and healthcare professionals across platforms.
The individual will lead brand strategy, social media, content, campaigns, storytelling, thought leadership and digital brand presence, working closely with clinical, business, operations and marketing teams.
The ideal candidate will combine strategic brand thinking with robust content instincts and hands-on digital execution. They should be able to identify a compelling patient insight, turn it into a powerful narrative, develop an integrated campaign and ensure it reaches the right audience in the right format.
Key Responsibilities
1. Brand Strategy & Positioning




- Own and evolve the MAX@Home brand strategy, positioning and brand architecture.
- Build a clear and differentiated brand proposition around clinical credibility, trust, quality of care and the human experience of healthcare at home.
- Define brand narratives and communication territories across key service categories.
- Develop annual and quarterly brand communication priorities aligned with business objectives.
- Ensure consistency of brand identity, tone of voice and messaging across all consumer touchpoints.
- Build strong brand differentiation versus local homecare providers, aggregators and emerging digital healthcare brands.
- Translate business and clinical strengths into simple, compelling consumer propositions.
- Develop brand guidelines and communication frameworks for internal teams and external partners.

2. Content Strategy & Leadership
- Build and own the MAX@Home content strategy and calendar.
- Develop content that

📌 Senior Manager- Brand, Content (Gurugram)
🏢 Mhc
📍 Gurugram