Customer Acquisition • Generate recent leads and implement strategies to acquire new customers through lead generation initiatives including self-generated prospecting efforts, individual networking, tele sales, events, field visits etc.
• Increase the customer base of the branch by developing business relationships with current and prospective customers.
• Act as a liaison between potential customers and the business, delivering important feedback from the field in terms of product offerings and business development or branding initiatives.
• Facilitate the end-to-end process of customer acquisition and collaborate with internal teams to deliver a seamless customer onboarding experience.
Sales Planning • Create prospecting plan for potential customers and work closely with the Branch Manager to capture new business opportunities and meet revenue targets.




• Conduct research to understand the nature of business development effort required, customer expectations etc. to inform customer acquisition strategies for the branch.
• Actively participate in brand awareness campaigns and branch level marketing programs, outreach, and events.
• Maintain data and records related to sales, marketing or business development and keep database of prospective customers updated.
Compliance • Uphold Muthoot FinCorp’s vision & values, ensure high ethical standards and adherence to Manual of Instructions, regulatory and statutory guidelines, and maintenance of records, assets, statutory registers, etc.
• Ensure prompt intimation and escalation of incidents/fraudulent activities.

📌 Business Development Executive (Coimbatore)
🏢 Muthoot Fincorp
📍 Coimbatore