We’re looking for a mid-senior marketing professional with hands-on experience in global university admissions and marketing for UG and PG programs. This is a hybrid role blending brand marketing and B2B institutional partnerships, focused on growing EduFund’s university partnerships and ensuring delivery excellence for existing clients.
The ideal candidate will come with a strong network across Indian schools, colleges, and study abroad ecosystems and have previously worked in education marketing, student recruitment, or admissions partnerships.
Key Responsibilities
1. University Client Success & Campaign Delivery
- Lead campaign delivery for partner universities across India; ensure alignment with marketing goals and lead targets.
- Act as the main point of contact for client universities, ensuring satisfaction, retention, and upsell opportunities.
- Build and manage annual campaign calendars, webinars, influencer tie-ups, on-ground activations, content collaborations, and digital marketing initiatives.
- Analyze campaign metrics, share performance reports,
and proactively suggest optimization strategies.
2. Domestic Partnerships (B2B / Institutional)
- Develop and manage partnerships with schools, colleges, counsellors, and education consultants to create outreach pipelines for partner universities.
- Negotiate co-branded activities with key institutional partners — workshops, fairs, and student sessions.
- Own the expansion strategy for EduFund’s domestic network in Tier 1 and Tier 2 markets.
3. Marketing & Brand Collaboration
- Work closely with the marketing team to conceptualize and execute campaigns for university partners.
- Support creative development, student communication strategy, and influencer/PR initiatives for higher-ed brands.
- Ensure consistent brand voice and storytelling for each partner across touchpoints.
4. Strategic Growth & Internal Collaboration
- Work with business leadership to identify recent university acquisition opportunities.
-
📌 Senior Manager – Global University Partnerships (Pune)
🏢 EduFund
📍 Pune