Website Management
& Campaign Execution
- Manage and maintain multiple brand
websites, ensuring content accuracy, consistency, and alignment with brand
guidelines.
- Publish and update products, landing
pages, campaigns, blogs, banners, promotional content, and seasonal
offers.
- Coordinate website updates with
Marketing, Creative, Ecommerce, CRM, Merchandising, and Business teams.
- Build and launch campaign landing
pages, ensuring timely and accurate execution for product launches,
promotions, and events.
- Maintain publishing calendars,
perform regular website audits, and proactively identify broken links,
outdated content, and usability issues.

User Experience, SEO
& Optimisation
- Monitor website performance and user
behaviour to identify opportunities for improving navigation, customer
journeys, page speed, and conversion rates.
- Optimise forms, CTAs, landing pages,
metadata, page structure, internal linking, image tags, and other on-page
SEO elements.
- Support A/B testing initiatives and
implement UX and SEO recommendations to improve organic visibility and




conversion performance.
- Monitor website health, Core Web
Vitals, and accessibility standards while coordinating with internal teams
and SEO partners on optimisation initiatives.

Analytics &
Reporting
- Track website performance using
Google Analytics 4, Google Tag Manager, Google Search Console, Microsoft
Clarity, and other reporting tools.
- Monitor key website metrics including
traffic, engagement, conversions, bounce rate, campaign performance, and
user behaviour.
- Prepare regular performance reports
and recommend improvements based on data-driven insights.
- Ensure campaign tracking, tagging,
and measurement are implemented accurately.

Technical
Coordination & Quality Assurance
- Coordinate with developers, agencies,
and technology partners for website enhancements, issue resolution,
releases, and feature deployments.
- Support CMS administration,
troubleshoot website issues, and ensure website

📌 Senior Executive – Web Specialist (Bengaluru)
🏢 Ample Group
📍 Bengaluru