We are seeking a Junior Demand Generation Specialist to join our Enterprise Solutions marketing team. This is a critical growth-focused role where you'll drive lead generation campaigns and support the pipeline development for our enterprise clients. You will be responsible for creating and executing demand generation initiatives that align with our sales objectives and contribute directly to revenue growth. This position requires 1–3 years of relevant experience and offers an attractive compensation package of 3–5 LPA. The role operates on a Work From Office (WFO) basis with a shift time of 12pm – 10pm IST, with 1 open position available.
Key Responsibilities
Develop and execute demand generation campaigns targeting enterprise-level prospects across multiple channels (email, digital, events)
Collaborate with sales teams to identify high-value accounts and support lead nurturing workflows
Create and optimize landing pages, email sequences, and campaign assets to drive conversions
Monitor campaign performance metrics and prepare regular reports on lead quality and conversion rates
Support event marketing initiatives and webinar promotion to generate enterprise qualified leads
Conduct market research and competitive analysis to inform campaign strategy
Manage CRM data integrity and ensure accurate lead tracking and reporting
Collaborate with marketing and product teams to refine messaging and positioning for target audiences
Must-have Skills
Solid understanding of B2B demand generation and lead generation best practices
Proficiency in marketing automation platforms (HubSpot, Marketo, or similar)
Experience with CRM systems and lead management
Excellent written and verbal communication skills
Analytical mindset with ability to interpret campaign metrics and data
Proficiency in Microsoft Office (Excel, PowerPoint, Word)
Self-motivated with strong organizational and project management capabilities