Role Overview
We are looking for a high-energy, results-driven Trade Marketing Manager who can translate brand and marketing strategy into tangible retail outcomes across markets.
This role sits at the critical intersection of Marketing and Sales, ensuring that every campaign — whether ATL visibility or BTL activation — ultimately drives dealer footfalls, qualified leads, and retail sales conversions.
The ideal candidate is hands-on, execution-focused, and commercially sharp, with the ability to bring campaigns to life on the ground while maintaining brand consistency and operational discipline across markets.
If you are passionate about building brand presence at the last mile, driving market activations that move the sales needle, and delivering measurable retail impact, this prospect is for you.
Strategic ATL & BTL Campaign Execution
Plan and deliver high-impact marketing initiatives that strengthen brand visibility while directly contributing to retail demand generation.
• Plan and execute ATL campaigns across print, outdoor media, radio, cinema,
and regional media platforms to drive brand awareness and market presence.
• Conceptualize and implement high-impact BTL activations, including:
Dealer-level marketing programs
Roadshows and city-level brand activations
Test ride and demo drive events
Mall, high street, and corporate park activations
Exchange programs and finance camps
Community outreach initiatives including RWAs and local associations
• Customize campaigns based on regional market insights, consumer behavior, and city-level demand drivers.
• Ensure consistent brand visibility and messaging across all geographies and touchpoints.
Field Execution & Sales Alignment
Ensure seamless coordination between marketing plans and on-ground execution.
• Drive flawless campaign execution through activation agencies and regional teams.
• Partner closely with Sales Heads, Regional Managers, and Dealer Partners to ensure marketing initiatives directly support ret