Key Result Areas

Customer Experience & Event Execution
Coordinate implementation of CX initiatives and in-store experiences defined by CX & VM

Manager and Brand Marketing Head.

Plan and execute customer events (launches, styling sessions, workshops, VIC evenings)

end-to-end, including logistics, staffing, and vendor management.

Ensure all touchpoints (invites, signage, hospitality, gifting) reflect the Galeries Lafayette

luxury aesthetic.

Liaise with store teams to minimise operational disruption during events while maintaining

high service standards.

Capture and share event highlights, feedback, and outcomes with stakeholders.
PR & Influencer Support
Support PR & Partnerships Manager in organising media and influencer previews, store

tours, and event participation.

Manage guest lists, RSVPs, confirmations, and on-ground hosting for media and influencer

attendees.

Coordinate logistics such as styling pulls, lookbooks, and wardrobe for shoots or

appearances.

Ensure accurate and timely sharing of assets (images, credits, brand information) with

media and creators.





Track deliverables (posts, articles, videos) and consolidate coverage reports.
Customer Communication & Feedback
Coordinate with CRM and Digital teams on event invitations, reminders, and thank-you

communications to customers.

Gather customer feedback post events and experiences through structured surveys or

in-person interactions.

Consolidate feedback into transparent insights and improvement recommendations for CX & VM

and PR teams.

Maintain updated databases of VICs and key event attendees for future engagement.
Support NPS and CX measurement initiatives with timely on-ground execution.
Operations, Logistics & Vendor Management
Work with vendors for event set-up, décor, F&B;, entertainment, and technical requirements

within approved budgets.

Manage timelines and checklists to ensure readiness before each event or activation.
Coordinate approvals and compliance for photography, videograph

📌 Assistant Manager PR (India)
🏢 Aditya Birla Fashion and Retail
📍 India